Gary Vaynerchuk reports trademark for 'Vayner3' NFT consulting arm

Gary Vaynerchuk reports trademark for 'Vayner3' NFT consulting arm

The company could bolster Vaynerchuk's already influential presence in the NFT space.

Entrepreneur and non-fungible token (NFT) influencer Gary Vaynerchuk is launching his own NFT consulting firm, according to a trademark filing May 25.

The company will provide "technical consulting in the area of non-fungible tokens, cryptocurrencies and other Metaverse and Web 3 activities and assets," the filing states.

The company, which will go by the name "Vayner3," would be just the latest venture on Vaynerchuk's growing list of NFT ventures, along with its VeeFriends NFT collection, VeeCon conference (held two weeks ago in Minneapolis) and NFT restaurant "FlyFish Club."

The company will also provide "advertising, marketing and promotional services" related to NFTs, all of which are considered current specialties of Vaynerchuk's brand as an influencer in the field.

NFT consulting firms are often criticized for exacerbating the money-grubbing facets of the field, though Vaynerchuk's reputation as one of the few influencers to avoid controversy since he began focusing on NFTs has a knack for displacing the stigma.

Vaynerchuk's representatives did not respond to CoinDesk's request for comment.