Non-fungible tokens (NFTs) from some of the most popular blockchain networks for crypto art are coming to Instagram after a pilot project was announced Monday.
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Meta's social network plans to integrate NFTs from Ethereum, Polygon, Solana and Flow, CoinDesk confirmed. These networks host most of the digital collectibles exchange, with Ethereum's Bored Apes leading by market cap.
The pilot will feature a group of NFT fans from the US. It was initially unconfirmed whether Instagram would support NFTs from all four blockchains at launch.
Instagram intends to support widely used crypto wallets like MetaMask. By connecting their wallets, users will be able to prove ownership of their NFTs, display them on their profiles, and tag the creators who created them.
CoinDesk has confirmed that Instagram will not charge its users for posting and sharing NFTs, as Twitter did in January with its hexagonal NFT profile images.
The decision will likely mean an avalanche of new cultural visibility for NFTs. Instagram has more than 1 billion monthly active users, many of whom use the platform to promote and market art.
Meta CEO Mark Zuckerberg unveiled part of the initiative in March without revealing many details.
The Financial Times had previously reported that Meta would follow its NFT pilot on Instagram with minting options and group membership on Facebook.
Meta was contacted by email for comment, but the company did not immediately respond.
This article was translated by Marina Lammertyn.