How Birkenstock Became A Luxury Brand With 'Succession'-Level Drama

How Birkenstock Became A Luxury Brand With 'Succession'-Level Drama

We discovered with great interest on June 5, 2024 on Bloomberg Television's Youtube channel a new video that might interest you.

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For your information, you can find below the description of the video How Birkenstock Became A Luxury Brand With 'Succession'-Level Drama published by the Youtube channel Bloomberg Television:

This week's Bloomberg Businessweek article explores how the 250-year-old German orthopedic shoe company with Succession-level family drama transformed itself into a luxury behemoth. Shares in the company have rallied nearly 30% over the past month since it posted robust earnings and raised its forecast for the year as consumers snapped up its high-end sandals and clogs. Bloomberg Opinion's Andrea Felsted discusses on "The Pulse With Francine Lacqua."

Full story: https://www.bloomberg.com/features/2024-birkenstock-dynasty/
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More on Bloomberg Television and Markets

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More from Bloomberg:
Bloomberg Radio: https://twitter.com/BloombergRadio

Bloomberg Surveillance: https://twitter.com/bsurveillance
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Bloomberg Originals: https://twitter.com/bbgoriginals

Watch more on YouTube:
Bloomberg Technology: https://www.youtube.com/@BloombergTechnology
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