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Today, July 12, 2025, the Youtube channel Bloomberg Television has published a new content with the title How Russia's Copycat Brands Prepare to Defend Their Turf. If you want to watch this video in streaming, you have come to the right place!
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For your information, you can find below the description of the video How Russia's Copycat Brands Prepare to Defend Their Turf published by the Youtube channel Bloomberg Television:
Vkusno i Tochka, a Russian copycat, filled the void after McDonald's Corp. sold its restaurants to a local franchisee. The combination of western classics and local expertise show how Russian knock-offs have been digging in, and similar strategies at some other copycats are designed to preempt the original brands from trying to reclaim their standing among Russia’s 140 million consumers. With no end to the war in Ukraine in sight, the conditions for big consumer companies to return to Russia are still too risky, giving more time for Russian rivals to prepare. Eleanor Thornber reports.
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