Coinbase Reveals New Recovery Plan (Down 78% YTD)

Coinbase Reveals New Recovery Plan (Down 78% YTD)

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Coinbase Reveals New Recovery Plan (Down 80% YTD)

At the time of writing, Coinbase is trading at $54.24, which is down 78% year-to-date. According to Coinbase CEO Brian Armstrong, one of the biggest challenges facing the company is that “they grew too quickly.” In an open blog post, CEO and Co-Founder addressed inventors and customers about Coinbase’s current predicament, and how the firm plans to implement new strategies to ensure that it will grow and exceed expectations in the future. Scaling and efficiency is the main concern for Coinbase, as Armstrong stated;

As companies scale, they usually slow down and become less efficient. It takes more dollars, more people and more time to get anything done. Coordination headwinds increase, vetocracies emerge, risk tolerance fades, and teams become inwardly focused instead of staying focused on their customers.

According to Armstrong, Coinbases’s challenges are similar to that of Amazon, Tesla and Meta, with all 3 of them working through scaling challenges, to become some of the strongest and most iconic companies of our generation and maybe of all time. Armstrong stated;

While this trajectory is natural, it is not inevitable. Every great company, from Amazon to Meta to Tesla, found ways to retain their founding energy in conjunction with appropriate controls, even as they scaled to be much larger than Coinbase is today. Great companies maintain their insurgent mindset, for fear of becoming complacent and irrelevant over time.

That’s why we’re focusing on driving more efficiency at Coinbase. After 18 months of ~200% y/y employee growth, many of our internal tools and organizing principles have started to strain or break. So we’ve been digging in to identify the set of changes we need to make to help us succeed at this new scale.

In order to drive more efficiency, Coinbase detailed 7 steps they plan to implement;

- Push decision-making down to single-threaded DRIs
- Give product leaders visibility into their P&L
- Leverage shared services to minimize duplication
- Ship products not slide decks
- Organize teams into small pods
- APIs instead of meetings
- Maintain an insurgent mindset
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🎥FOOTAGE licensed through VideoBlocks and Filmpac, except parts about the topic that have been used under fair use.
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